How I Got a Column Writing Gig — After My Article Was Rejected

Column writing is a great gig if you can land it.

One of the most satisfying freelance writing gigs to snag is regular column writing. The chance to write what you want and have ongoing work you can rely on…it’s a dream.

There are a lot fewer opportunities out there to become a columnist than there were a decade or two back, so these can be hard to land.

But I recently got a contract to write a regular column — in the most unusual way.

I totally screwed up an assignment for a new editor. But I handled it with grace, and turned the situation into a monthly column that’s easy to write — and nets me $150–$200 per hour in ongoing income.

Here’s how I did it:

 

It started with a response to a job board ad. After the initial introduction and a short phone conversation, I got my first assignment.

Getting it wrong

This first assignment was to write a “cautionary” story about a well-known investor who had some public complaints and a couple of legal issues in his background.

I conducted the necessary research and contacted the investor to get a response, wrote the article, and submitted it to my client.

After a couple of revisions, they decided to kill the article and notified me that I was not the right fit for their needs.

However, they did offer a nominal kill fee for my efforts.

Staying cool

I immediately took a deep breath and responded to my editor’s email with a well-thought-out and carefully worded response. It included the following key points:

  • An expression of disappointment and regret that I didn’t ask enough questions to ‘get’ their needs and deliver a story that would work for them. (This can add work to the front end, but it’s actually fun — and it helps you give your client what they want.)
  • A restatement of the original message, indicating the type of piece they wanted me to write
  • Emphasis on my background as a former newspaper editor and award-winning journalist
  • Surprise that the client reached the conclusion that I wasn’t right for them based on just one article, which I thought was written to their specs

Finally, I took the opportunity to negotiate the kill fee and offered to fix the article if the client wanted me to.

In a surprising (to me) turn of events, my editor let me know they would pay my requested kill fee and offer me another chance on a new assignment.

Turning it around

The reason this approach worked is pretty simple. I remained professional while communicating my disagreement with the client respectfully, even though it was clear that I had goofed. I took responsibility for my failure, while standing firm that the client was also partly responsible.

It was a play on their conscience, and it worked.

I soon received an email asking if I’d be interested in writing about the ABC-TV reality show Shark Tank. Of course, I would!

After some discussion, we decided to expand on the first article and turn it into a monthly column. I was given leeway to approach the series any way I wanted.

Not only did I salvage the original job, but I got to become a columnist with total freedom to write about it my way. There’s no better deal than that.

How have you recovered from a failure? Tell us in the comments below.

Allen Taylor is a freelance journalist, blogger, and author of E-book Publishing: Create Your Own Brand of Digital Books. He curates The Content Letter, a weekly e-zine for indie authors and knowledge hounds.

Tagged with: , , ,
20 comments on “How I Got a Column Writing Gig — After My Article Was Rejected
  1. Wow! Wonderful experience!

  2. Laurie Stone says:

    Wow, writing about “Shark Tank” sounds cool. God knows you have enough material there. I have a friend who writes television reviews for a well-known paper. Sounds like a dream job. Congratulations.
    Laurie Stone recently posted…How I Barely Survived IKEAMy Profile

  3. There’s a great slant: how to NOT take no for an answer–without making enemies. Most people would either slink away without a word or try to throw the blame back on the other party and bully them into admitting that the article was really a good one: in either case, end of relationship. Your approach is the hardest AND the best.
    Katherine Swarts recently posted…Life Is Not a TemplateMy Profile

  4. Rob S says:

    Just what I needed to hear today. I locked horns with an editor last month and regretted it. Now I’ll try and mend the fence.
    Rob S recently posted…So you want to be a travel writer?My Profile

  5. Sometimes being an amicable person will get you further than writing skills. It’s the way of the world. I try to never burn any bridges.
    Brett Pribble recently posted…BlogMy Profile

  6. Me says:

    That’s a great story Allen and as Derek Thompson mentioned, too often we lose sight that jobs, all jobs, are often from building relationships more so than credentials. Having said that, your credentials were an obvious bonus for you to include in your reply.
    How do you think someone without your credentials may have fared and they attempted the same tactic with a client?
    Me recently posted…Kindle Publishing Isn’t As Tough As You ThinkMy Profile

    • Allen Taylor says:

      Hi David, great question!

      I think the outcome would have been the same. When the client decided to give me a second chance, they didn’t say, “Oh, yeah. We forgot you were an award-winning journalist.” They said, “You were so respectful and professional in your response, so we’ll up your kill fee and give you another article.”

      That told me they valued my skills but also me as a person. I think anyone could have done that.
      Allen Taylor recently posted…Case Study: Nathan Meunier Profits With Low Budget Kindle PublishingMy Profile

  7. Lori Hil says:

    That is fantastic, way to turn a potentially bad experience around. I will keep these points in mind for the future. Being respectful always goes a long way.
    Lori Hil recently posted…Free Content for Your YouTube VideosMy Profile

  8. Nice piece – a great reminder that writing is as much about building positive working relationships as it is about the content. I pitched to a client in what I thought was my specialism, but they turned me down in favour of someone else. (I made the final three, which is a good sign!) However, because I’d included humour in my approach – and I was the only humour writer to pitch to them – they came back to me and asked if I wanted to write a test piece on a completely different topic with added humour. I researched and followed their requirements very carefully, and I wrote a magazine column for them for two and a half years. When that came to an end, naturally I was ready with a new pitch!
    Derek Thompson recently posted…From there to here – where my thriller came from.My Profile

  9. Leigh says:

    Great piece on the importance of keeping your cool. It’s a good reminder for writers, whether they have decades of experience or no experience at all.

    I am obsessed with “Shark Tank,” so I’m off to find your column. I would be thrilled if there was a channel that played nothing but “Shark Tank,” “The Profit” and “The Apprentice” (original, not celebrity) 24/7.

    • Allen Taylor says:

      Absolutely, Leigh. A lot of trouble can be averted just by taking a breather and thinking about your response before shooting off an e-mail. This client actually made a point to tell me they were keeping me on because I was respectful in my approach rather than defensive.

      Let me know if you have trouble finding the column.
      Allen Taylor recently posted…Case Study: Nathan Meunier Profits With Low Budget Kindle PublishingMy Profile

      • Leigh says:

        Thanks for the reply. I found your pieces right away by Googling “Allen Taylor Shark Tank.” =)

      • newbee says:

        Hi Allen,

        I read your article on feedly. Awesome. Your “playing on their conscience” act was wise. My jaw dropped when I read your porfolio- editing almost 30,000 articles and 10,000 blog posts. I am just a budding writer- I just wondered when I would even hit 50 articles- lol. Was just wondering if you could offer me some tips on how to advance in the writing world. By the way, I just also completed a program in nutrition. It will definitly be a dream come true if my request is considered favourably. Thanks

1 Pings/Trackbacks for "How I Got a Column Writing Gig — After My Article Was Rejected"
  1. […] – How I Got to Write a Regular Column — After My Article Was Rejected on Make a Living Writing. […]